Dedication
    We should be devoted and committed to work, with selfless dedication and a strong sense of responsibility, mission and lofty career ideal, holding passion for work and strive to be the elite in the cultural industry.
Endeavor
    We should be dauntless and courageous, taking pains to achieve the goals in work; We should maintain strong perseverance and determination, as well as the spirit of endeavor to strive for the success, unyielding to and overcoming any difficulties and adversities.
Innovation
    Innovation is the inexhaustible power for the sustainable and rapid development of an enterprise. We should keep innovating in terms of thinking, management, methods and technologies, formulating an all-round continuous innovation pattern with full engagement and whole-process management, so as to achieve the overall promotion and boost the leap-forward development of the company.